With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications.
With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world.
Continue reading “Myopic PR industry set to miss yet another boat?”
“It’s been a funny old year,” muses Thomas as we three kings of the Small Data Forum podcast begin our last ramblechat of 2021, with Thomas sounding like a football manager trying to sum up the most bizarre of seasons.
His erudite pun quotient – talking of Johnson’s wretched government of 24-hour party people, Pfeffelling along – is a treat for podcast fans old and new.
Sam believes that Thomas’ question as to whether we should see this oddest of odd years as “Plus ça change …” (and so “… plus ç’est la même chose”) is spot on.
Accusations of a series of catered parties at Number 10 are becoming more tangible and less tittle-tattle by the day – parties hosted when London was under Tier 3 restrictions and “mingerlin’” was definitely verboten. Screenshots and grainy footage of canapés and revellers crawl out of the digital woodwork to add the fire of verity to the smoke of accusations.
Spokesperson after government PR flack is being hung out to dry, resign, and spend more time with their families. The lies are mounting up like yet another set of Covid mortality statistics, and the mud sticks to everyone but the leader himself.
For Neville, the PM is deploying Steve Jobs’ notorious “reality distortion field”, and if Johnson declares black is white or up is down, everyone around him is required either to agree or get out … preferably by the back door so that no waiting media can spot and snap them, adding to the evidence pile.
Continue reading “This is the end of the year, as we know it”
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters.
In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and I reflect on the outcome of the recent general elections in the UK.
We agree that unlike last time, Labour did better than the Conservatives digitally at this election. In combining doorstep campaigning with digital targeting in marginal seats (based on the insights from their proprietary software) and generally being on the ball with issues online, Labour managed to connect the dots more successfully than the Conservatives.
This Amazon- or Netflix-style micro-targeting is seen by some as a ‘dark art’. But as Sam points out, we never see the mechanics of what happens in advertising and marketing.
Continue reading “10: UK general election, micro-targeting voters and getting the right data”