Veni, vidi, vaxi

As Thomas is making his usual round of introductions for this, the forty-ninth episode of the Small Data Forum podcast, he comments on Sam’s status as a published author. “Published author you too!” booms Sam, celebrating Thomas’ first-ever, peer-reviewed, academic article, written with his doctoral supervisor – and recent SDF interview guest – Darren Lilleker.

For at the very start of this month, the esteemed Journal of Public Affairs saw fit to publish “The challenges of providing certainty in the face of wicked problems: Analysing the UK government’s handling of the COVID-19 pandemic”, a very on-message, on-podcast, rather-more-academic-than-we-usually-are critical analysis of how the Johnson Junta has managed with the ‘wicked problem’ (technical term) of Covid.

Thomas summarises the arguments in the paper, of how Her Majesty’s Government’s response to the threat of the pandemic “has not been all that pretty”. After all the puffed-up, Cummings-laden rhetoric of the December 2019 election campaign which was supposed to be all about ‘getting Brexit done’ (“campaigning in poetry” to purloin Mario Cuomo’s phrase), Johnson’s cabinet of political pygmies has struggled to live up to the challenge of “governing in prose”.

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It did not come home

Saka and Southgate

Two Englishmen and a German talk about football… With SDF episode no. 48 being recorded sandwiched between the 1966 World Cup win (20,187 days ago, assuming Sam’s calculation is correct) and the 2021 final of the Euros (2.5 days ahead at the time of recording), we couldn’t possibly avoid the topic.

It was by no means the only topic though, and we started our latest Zoom outing by bashfully listing recent achievements, from Sam’s quadruple haul at the Communicate Magazine’s Internal Communication and Engagement Awards – read all about it here,

At least Sam’s a winner

to my co-guest-editorship of ESSACHESS Journal of Communication on the future of all things PR and comms, together with the truly fabulous Ana Adi,

Great food for thought about PR in this free journal, edited by Dr Ana Adi and Thomas Stoeckle

to without a doubt the most impressive achievement: Neville’s loss of over two stone in weight in eleven weeks (check out the Zoom video!), thanks to the NOOM programme, behaviour and mindset change, and a copious dose of strong will.

On health and behaviour change, Sam briefly mentioned the de Pfeffel government’s weight loss campaign post Alex’s brush with the cold hand of COVID: sunk without a trace, like so many test & trace and other emergency billions.

We did talk vaccination, from the US vaccination programme hitting a bit of a red wall (and no it’s not the same as in the UK, more like the opposite), where, via Tortoise Media, Sam tells us that anti-vaxxing Trumplanders are now blocking the way to nationwide herd immunity. Who would have thought…

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