Myopic PR industry set to miss yet another boat?

With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogordo, Andalucía, we turn our attention back to the world of AI and its potential impact on the world of communications.

With a new generative engine popping up almost every day – for words, structure, music, images, film, translation; you name it, it’s appearing – we consider the approach taken by the communications industry to this brave new world.

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Hasta la vista, Auntie?

Fuelled by nothing more than Coke Zero and Fanta Limon, the Small Data Forum Podnosticators pop up for a special, flash, mini, 15-minute micropodcast, recorded during our podcast retreat in Andalucía over the weekend of 10-13 March.

Our topic? The titanic struggle emerging on the future of independent, impartial broadcasting manifested in the battle of Gary vs Suella.

For a change, Neville blows the starting whistle to get us going, passing the ball to football lovers Thomas and Sam, with a shared passion for Liverpool, Arsenal, Fulham, but probably not Brighton.

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Oh-oh-oh, your pants are on fire

Johnson Brexit lies

During the Matrix Churchill affair – a conflict of interest and bit of political skulduggery so tepid compared with what’s happened in the intervening 20 years – the Tory MP Alan Clark conceded that he had been “economical with the actualité” in answer to Parliamentary questions.

Lying about arms export licences to Iraq seems almost innocent compared to the stodge we’re served up daily by our demagogic masters in the fibbing 2020s. Even if Clark was branded by his wife as a “total Ess-Aitch-One-Tee” in a puff-piece documentary in the 1990s, not least for his endless affairs that were satirised by Private Eye as “discussions about Uganda”.

We start our examination of the uses and abuses of data big and small with a focus on politics in the latest outing of the Small Data Forum podcast, episode 47.

Sam is inspired by the writing and the message in comedian Stewart Lee’s tragedy vehicle, his weekly Observer byline. In a recent column picking through the ashes of Labour’s shambolic performance in British local elections, Lee takes aim at Prime Minister Johnson’s record as one of the worst – and most transparent – liars in British political history.

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When Henry VIII met Dr Strangelove

Henry VIII Strangelove

If historical analogies provide the measure of a man, then Downing Street henchman-in-chief, lead iconoclast and perpetual ideas recyclist “Classic Dom” Cummings is doing a spectacularly good job.

He has been likened to everyone in the “Who’s Who?” of strategy, warfare and statesmanship, from Sun Tzu, to “a cross between Macchiavelli and Rasputin”, alternatively “an amalgam of Thucydides and Stephen Hawking”, or “an unnerving cross between Robespierre and Dr Strangelove”, or in fact Thomas Cromwell to his boss’s Henry VIII.

As for Prime Minister Johnson, a recent Unherd profile depicts him as Janus, the god of time, transitions, beginnings and endings.

Our classicist-in-residence, Sam, will have particularly enjoyed the perspective of how young Boris got framed and primed in the “rhetorical world view”, laying the foundations of the fine specimen that all media social and traditional relay continuously: “He assumes a natural agility in changing orientations. He hits the street already street-wise. From birth, almost, he has dwelt not in a single value structure but in several. He is thus committed to no single construction of the world; much rather, to prevailing in the game at hand.”

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