Big Data can be intimidating, but it can be increasingly valuable for communicators and information professionals.
The Small Data Forum, held on 17thMay at the Hospital Club in London’s Covent Garden, was an initiative from LexisNexis Business Insight Solutions to educate businesses about the challenges of Big Data.
The breakfast seminar, moderated by IBM’s Neville Hobson and Sam Knowles, Managing Director of Insight Agents, discussed ways to turn data into insight that delivers increased business value.