02: The role of data in Regrexit

Episode 2 of our Small Data Forum podcast focuses on the role and use of data in the campaigning for the EU referendum in the UK.

Neville Hobson, Sam Knowles and Thomas Stoeckle discuss the outcome of Brexit and Regrexit (the so-called buyers’ remorse of some leave voters, following an immediate change in the argument and presentation of facts, as well as data evidence of negative effects on currency, share prices etc.).

Ranging from failed predictions and misinformation, to the need for more learning and education related to data, to the use of data visualization and linguistic analyses and Bayesian statistics to segment audiences and identify archetypes, the conversation focuses on how data can and must become the solution rather than the problem.

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01: Small Data Forum podcast episode 1

Jigsaw puzzle

Big Data can be intimidating, but it can be increasingly valuable for communicators and information professionals.

The Small Data Forum, held on 17thMay at the Hospital Club in London’s Covent Garden, was an initiative from LexisNexis Business Insight Solutions to educate businesses about the challenges of Big Data.

The breakfast seminar, moderated by IBM’s Neville Hobson and Sam Knowles, Managing Director of Insight Agents, discussed ways to turn data into insight that delivers increased business value.

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