Episode 2 of our Small Data Forum podcast focuses on the role and use of data in the campaigning for the EU referendum in the UK.
Neville Hobson, Sam Knowles and Thomas Stoeckle discuss the outcome of Brexit and Regrexit (the so-called buyers’ remorse of some leave voters, following an immediate change in the argument and presentation of facts, as well as data evidence of negative effects on currency, share prices etc.).
Ranging from failed predictions and misinformation, to the need for more learning and education related to data, to the use of data visualization and linguistic analyses and Bayesian statistics to segment audiences and identify archetypes, the conversation focuses on how data can and must become the solution rather than the problem.
