As the world appears to become “curiouser and curiouser”, we could all do with some instructions as to how to make more sense of what is happening, connect dots, draw conclusions and make good – if not better – decisions.
Thankfully, SmallDataForum co-founder and regular co-presenter Sam Knowles has written the book that has those instructions, and much more. In How To Be Insightful, Sam combines the experience of a career helping organizations communicate better with his training as a classicist and a doctorate in psychology to tell the story how insights work. As a true data storyteller, he does so with plenty of evidence.
Published a few weeks ago, the book is Sam’s second – although as he’ll explain, Narrative by Numbers is in many ways the prequel – and so the SmallDataForum convened for its first ever Book Special to discuss with the author how learning to apply his STEP Prism of InsightTM helps us get to that “profound and deep understanding of a person, a thing, a situation, or an issue that we can use to help us advance…the very definition of insight.”