It did not come home

Saka and Southgate

Two Englishmen and a German talk about football… With SDF episode no. 48 being recorded sandwiched between the 1966 World Cup win (20,187 days ago, assuming Sam’s calculation is correct) and the 2021 final of the Euros (2.5 days ahead at the time of recording), we couldn’t possibly avoid the topic.

It was by no means the only topic though, and we started our latest Zoom outing by bashfully listing recent achievements, from Sam’s quadruple haul at the Communicate Magazine’s Internal Communication and Engagement Awards – read all about it here,

At least Sam’s a winner

to my co-guest-editorship of ESSACHESS Journal of Communication on the future of all things PR and comms, together with the truly fabulous Ana Adi,

Great food for thought about PR in this free journal, edited by Dr Ana Adi and Thomas Stoeckle

to without a doubt the most impressive achievement: Neville’s loss of over two stone in weight in eleven weeks (check out the Zoom video!), thanks to the NOOM programme, behaviour and mindset change, and a copious dose of strong will.

On health and behaviour change, Sam briefly mentioned the de Pfeffel government’s weight loss campaign post Alex’s brush with the cold hand of COVID: sunk without a trace, like so many test & trace and other emergency billions.

We did talk vaccination, from the US vaccination programme hitting a bit of a red wall (and no it’s not the same as in the UK, more like the opposite), where, via Tortoise Media, Sam tells us that anti-vaxxing Trumplanders are now blocking the way to nationwide herd immunity. Who would have thought…

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The state of the world: “unethical, foolish, possibly illegal”

“It is beyond moronic.” Yes, this might well have been a quote by Gary Neville, Alan Shearer or some other righteously outraged standard bearer of the purity of – in particular – the original English version of European soccerball, in response to the announcement of that ill-fated, short-lived ‘thought’ experiment in the commercial optimisation of said soccerball, the European Super League.

More of that – in Sam’s sober analysis: “arrogant imperialist cultural misappropriation” – later.

In this case, the quote refers to a story that broke on the morning of St George’s day, last Friday 23rd April, just in time for the recording of our latest SmallDataForum episode.

It should really have been a narrative about a hero slaying a huge fire-breathing beast (ignoring the Hydra problem that my dear friend and SDF guest illustrator Christoph alludes to in our title image, the English version of his German football cartoon), but as it turned out – perhaps more in keeping with the storytelling potential of the context and cast – this one was about a chatty rat, featuring prominently the near-forgotten Ghost of Barnard Castle, Dominic Cummings.

Neville (not Gary, but Hobson) kicks off SDF46 by relaying the highlights of the chatty rat saga, which he informed us had even made headlines in the Knutsford Chronicle. That turned out to be the Knutsford Guardian, but all the same.

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To vaccinate or not to vaccinate – or, when Uschi met Jezza

From our very own version of Numberwang, to utilitarianism, the precautionary principle, the Plague of Athens 430 BC, to Gartner’s latest tech trends, the SmallDataForum serves up another mixed bag of goodies and smarties.

I kick off by offering a selection of ciphers for our very own SmallDataForum Numberwang from:

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The SmallDataForum Interview, vol. 1: Darren Lilleker on politics and communication

After almost five years and 44 episodes of the SmallDataForum with the same old (though always fresh and sparkly) line-up of Neville, Sam and Thomas, we’re introducing one-on-one interviews as a new format, and an extension to the show.

In the first interview of this new series, Thomas talks with Darren Lilleker, professor of political communication at Bournemouth University (and Thomas’ patient, tolerant PhD supervisor).

Main themes include

  • the increasing professionalisation, personalisation and commercialisation of politics
  • the tension between “permanent campaigning” and governing in politics
  • the public’s dissatisfaction with traditional politicians
  • how charisma has replaced practical skills and competence (because legislation is boring and political entertainment is easier than day to day governance).

We weave a tangled web of themes from Thatcher to COVID and speculate that perhaps in the yin and yang of political leadership in the UK, the next Prime Minister will be rather less flamboyant.

However, Professor Lilleker is not optimistic when it comes to self-reflection in politics, and change from within: “what is needed for politics is never going to come from politicians.” The hope is that the public will demand from its political leaders the qualities required for good governance. So far, the signs are not altogether encouraging.

We offer you two ways to access the interview:

1: Watch the interview video on our new YouTube channel:

2: Listen to or download the audio podcast MP3 file:

I predict a riot

“The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.” (Gustave Le Bon, The Crowd, p. 64)

What would Monsieur le Professeur Le Bon make of the fact that his 1895 masterpiece The Crowd: A Study of the Popular Mind is as timely and relevant today as it was then?

Written under the influence of his experience of the Paris Commune, the civil war between Paris and the rest of France which killed thousands and saw the burning of Tuileries Palace on 25th May 1871, some 150 years before the storming of the Capitol on 6th January 2021 (see this remarkable report from the Guardian archive), he was wary of “our savage destructive instincts” and the “cowardly ferocity” of crowds.

He should have come and watched a match at the New Den pre-lockdown.

Revolt in Paris

Of course, the first SDF convention of 2021 (the sixth year of our chatventure, no less) on Friday 15th – still a Zoom affair, plus ça change – had a lot to say about that Capitol offence from nine days earlier.

And about the latest zigzagging from the government of Plague Island (thanks Sam), about trust in general and the Trust Barometer in particular – with differing opinions, though less so than on the topic of whether and how, or not, The Platforms are publishers. More of that later.

On the matter of trust and the government, Sam sets the scene with a pop-cultural reference – though it’s neither The Kaiser Chiefs, nor The Communards, but rather his go-to repository for such matters, Marillion’s Fish, who in State of Mind proclaims “I don’t trust the government, I don’t trust alternatives. It’s not that I’m paranoid, it’s just that’s the way it is.”

Ah yes, fish. Happy fish. Again, more of that later.

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