“Falsehood flies, and truth comes limping after it” – Facebook, Cambridge Analytica and the future of the surveillance economy

The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.

Sam is now a newly published author of a book about how to tell powerful and purposeful stories with data, Narrative by Numbers. A very timely (and equally timeless) topic and title.

A recently published study in Science about the velocity and spread of true and false news online caught our attention. Tina McCorkindale, CEO of the Institute for Public Relations, did a great analysis with key takeaways for communicators.

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Trust, communication clarity, balanced news and tech heretics

Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices.

The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with the strongest gains among all 28 surveyed countries.

Now in its 18th year, the Barometer makes for an excellent chronicle of perceptions of trust around the world – and a time series that warrants more deep dive analyses, to glean insights, learn, and perhaps to lead to better informed decision-making.

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Reining in tech: responsibility, regulation and education

Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead:

Will Europe ‘take back control’, or will commercial pressures curb big tech’s enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect connections between people?

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1984 meets Pavlov’s dogs – navigating a moral maze of private and public interests

Trust

“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai).

Trust is also what links the various topics in episode 13 of our podcast.

From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.

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12: Scope and scale of Fake News and GDPR

Fake News

September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring.

From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, and where we are likely to be going.

Fake news remains the centre of attention.

Tuesday’s New York Times ran the story How Russia Harvested American Rage to Reshape US Politics.  As an issue that affects the democratic process in Western societies, this continues to have the mainstream media in its thrall. It has, as Sam puts it, “upset the liberal apple cart.”

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