In the latest in the occasional series of Small Data Forum podcast interviews with industry mavens and thought leaders, SDF co-host Sam Knowles caught up with Christian Polman, UK MD of brand communications and publishing house Looping Group.
To this content and creative-driven role, Christian brings a consultant’s mindset (with years at Bain and an MBA) as well as digital marketing smarts (from Digitas and Google) and marketing analytics expertise (his role before Looping was with Ebiquity).
Sam starts by asking Christian where the smart money is going in digital marketing.
Christian’s view is that digital marketing must rest on the twin levers of marketing optimisation and effectiveness, and that on this foundation brands need to build holistic customer experience. We are going through a period of renaissance, currently, for both research AND creativity and content.
Big Dog, the Andrew formerly known as Prince (as per the cracking headline in the Irish Daily Star) and NoVaxx DjoCovid walk into a bar… Sadly, that’s not how we started our latest podcast on the uses and abuses of entitlement – oops, I meant data big and small in politics, business and public life.
Neville kicks us off our recording on Friday 14th by outlining the Politico perspective of possible scenarios regarding the future of Big Dog (although that label, uncovered by The Independent, wasn’t public knowledge by the time of our recording, what with events eventuating so fast and unpredictably these days).
The upshot: degrees of likelihood of survival pour Le Grand Chien.
Since recording, Operation Red Meat has been added as the tactical ops part to Operation SBD. You’d be forgiven for thinking this was the unedited plot of some third-rate D-Day / Nam / Iraq / Afghanistan war spoof script, when in fact it is the real-life UK government panto in all its glory. No it wasn’t a work event. Oh yes it was. Boo hiss Beeb. We don’t know yet what the Transformation Scene will bring, but Dishy Rishi and The Truss are leading contenders.