25 episodes, and more than 2.5 years – plus ça change …

It’s our Silver Jubilee – 25 times SmallDataForum, and so much has happened since our first episode less than a fortnight before the EU Referendum. And yet here we are, Brexit still front and center and no one’s none the wiser.

When we started, our aim was to reflect on communicators’ needs

  • to increase the value of data,
  • to understand data and its insights to inform better business decisions,
  • to manage data from machines (data processing) and humans (turning Big Data into small, relevant, business-critical insight).

Little did we foresee how much our chosen field would be dominated by the narrative of Western democracy and society being undermined by the powers unleashed by social and digital media.

Yet here we are, with Neville discussing GDPR as the modern equivalent of the Feds nailing Al Capone for tax evasion.

Perhaps an update of The Untouchables will see Benedict Cumberbatch play DCMS Committee Chairman Damian Collins as a modern Eliot Ness. Or Christian Bale as EU Competition Commissioner Margarete Vestager, in the new tradition of the near-real-time biopic.

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