GDPR – much ado about nothing, or the end of the world as we know it?

Ten days after the EU General Data Protection Regulation came into action, the SmallDataForum convened to provide initial assessments and perspectives. Are we witnessing comedy or drama? Much ado about nothing or the end of the world as we know it?

Clearly it is much too early to tell, and yet (of course) we found a lot to discuss, from varying levels of preparedness (not just on businesses’ side, but also among governments, regulators etc.), to impacts on the data-driven digital advertising business, to the next level of EU rule regarding electronic communication, the so-called ePrivacy Regulation.

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