25 episodes, and more than 2.5 years – plus ça change …

It’s our Silver Jubilee – 25 times SmallDataForum, and so much has happened since our first episode less than a fortnight before the EU Referendum. And yet here we are, Brexit still front and center and no one’s none the wiser.

When we started, our aim was to reflect on communicators’ needs

  • to increase the value of data,
  • to understand data and its insights to inform better business decisions,
  • to manage data from machines (data processing) and humans (turning Big Data into small, relevant, business-critical insight).

Little did we foresee how much our chosen field would be dominated by the narrative of Western democracy and society being undermined by the powers unleashed by social and digital media.

Yet here we are, with Neville discussing GDPR as the modern equivalent of the Feds nailing Al Capone for tax evasion.

Perhaps an update of The Untouchables will see Benedict Cumberbatch play DCMS Committee Chairman Damian Collins as a modern Eliot Ness. Or Christian Bale as EU Competition Commissioner Margarete Vestager, in the new tradition of the near-real-time biopic.

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Reading the runes for 2019: Brexitexit, the end of Chairman Zuck, and might China be the new Russia?

The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019.

Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list topped by Facebook, and then some more Facebook (in short FB, pronounced fib). Followed by GDPR and other regulatory activities, mainly by the EU.

And of course we also touched on the topic that’s been with us from episode one, when it was called Brexit. These days, Brexitexit is beginning to sound more fitting.

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Pretty crazy ideas about the Facebook

“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.”

This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect?

Who said what to whom, and subsequent effects – that was also the theme of a multi-thousand-word investigative piece on Facebook and its executive team in the New York Times on 15th November.

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Zucker time or time to take in Berners-Leesy?

Facebook

The latest episode of the Small Data Forum podcast sees the founding trio of Neville, Thomas, and me striding confidently into our early 20s. Who knew that the fledgling born at an event in Covent Garden’s fashionable London in May 2016 – pre-Brexit, pre-Trump, pre-Cambridge Analytica farce – would endure to its twenty-second episode.

We start our latest offering with a look at Facebook’s latest, topical woes: a technical vulnerability leading to a breach of security for at least 50m European users last month. And probably 40m more.

Thanks to a favourite topic of the SDF Podcast, Facebook were required to report the breach to the EU within 72 hours under new GDPR rules. Playing by the book, Facebook did so, contacting the Irish Data Protection Commission.

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Attention, meaningful content and post-apocalyptic novels

Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes.

Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement.

Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers and subscription services to filter out interruptive commercial communication.

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