“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai).
Trust is also what links the various topics in episode 13 of our podcast.
From Chinese citizen scores to alleged irregularities in the UK referendum and the US presidential election, the implications of GDPR and the prospects of blockchain: trust is the glue that should hold together the fabric of such interactions, in private as well as public contexts.
Continue reading “1984 meets Pavlov’s dogs – navigating a moral maze of private and public interests”
September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring.
From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, and where we are likely to be going.
Fake news remains the centre of attention.
Tuesday’s New York Times ran the story How Russia Harvested American Rage to Reshape US Politics. As an issue that affects the democratic process in Western societies, this continues to have the mainstream media in its thrall. It has, as Sam puts it, “upset the liberal apple cart.”
Continue reading “12: Scope and scale of Fake News and GDPR”
Welcome to www.smalldataforum.com, the new home of the Small Data Forum podcast.
What started off as a breakfast seminar in May 2016 about the business value of Big Data quickly became a regular monthly podcast.
16 months on, our purpose remains unchanged: Neville, Sam, and I strive to make sense of Big Data for business and communications.
In this time, we have produced 11 episodes, all in the same format of a sober German aiming – and occasionally failing – to reign in two unruly effervescent Brits. And not just in discussions of Brexit.
And I’m sure the outcome of the German elections will form a topic for our next gathering. As I’m writing this, Frau Dr. Merkel wins a fourth term in office, in all likelihood in a ‘Jamaica’ coalition with the Greens and the Liberals. And a far-right party is winning perhaps more than 13%.
How good were the polls? What role did fake news play? Was it a Big Data election? Answers in the next podcast!
So yes, the format will continue, and in future we will also have regular guests to widen our, and perhaps our audience’s, horizon.
Continue reading “Make sense of Big Data with the #SmallDataForum podcast”
For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information.
Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics.
Continue reading “11: Winning with data, the fallacy of rational decision-making, and the future of fake facts”
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters.
In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and I reflect on the outcome of the recent general elections in the UK.
We agree that unlike last time, Labour did better than the Conservatives digitally at this election. In combining doorstep campaigning with digital targeting in marginal seats (based on the insights from their proprietary software) and generally being on the ball with issues online, Labour managed to connect the dots more successfully than the Conservatives.
This Amazon- or Netflix-style micro-targeting is seen by some as a ‘dark art’. But as Sam points out, we never see the mechanics of what happens in advertising and marketing.
Continue reading “10: UK general election, micro-targeting voters and getting the right data”